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HireMinds

Email Marketing Specialist

USA

email marketing

project management

html

1 week

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Email Marketing Specialist

Location: USA Type: Full-time

Email Marketing Specialist


Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Email Marketing Specialist to join the team.


The Lifecycle Marketing Specialist will execute email and SMS campaigns, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.


In return, our client offers a spot on a talented and growing team. This role is set up to be full remote. The position comes with commensurate salary+benefits. Apply today!


Responsibilities:

  • Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement
  • Develop and maintain a system for lifecycle marketing and communications requests
  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results
  • Ensure brand consistency and messaging compliance for campaigns
  • Integrate email and SMS campaigns into lead gen strategy
  • Collaborate with strategy team to develop metrics for lifecycle programs


Preferred Qualifications:

  • 1+ year experience in an email/SMS focused communications role
  • HTML experience
  • Ability to guide and communicate priorities on marketing projects
  • Strong project management skills in a cross-functional environment; agile certification a plus
  • Ability to stay current with marketing technology trends
  • Strong organizational and communication skills
  • Bachelor's degree in marketing or related field

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