Email Marketing Specialist
Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Email Marketing Specialist to join the team.
The Lifecycle Marketing Specialist will execute email and SMS campaigns, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.
In return, our client offers a spot on a talented and growing team. This role is set up to be full remote. The position comes with commensurate salary+benefits. Apply today!
- Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement
- Develop and maintain a system for lifecycle marketing and communications requests
- Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results
- Ensure brand consistency and messaging compliance for campaigns
- Integrate email and SMS campaigns into lead gen strategy
- Collaborate with strategy team to develop metrics for lifecycle programs
- 1+ year experience in an email/SMS focused communications role
- HTML experience
- Ability to guide and communicate priorities on marketing projects
- Strong project management skills in a cross-functional environment; agile certification a plus
- Ability to stay current with marketing technology trends
- Strong organizational and communication skills
- Bachelor's degree in marketing or related field