Allyson Conklin Public Relations Junior PublicistUSA | business developmentpublic relationsjournalismindesignsocial media | 7 months |
Allyson Conklin Public Relations (ACPR) is a ten-year-old boutique public relations agency for beauty, home, and lifestyle brands. We're communicators, storytellers, and connectors committed to creating intentional awareness and driving influence for new and heritage brands through a holistic communications approach. We're known for our earned media and influencer relations (you can find our clients in VOGUE online, MyDomaine, Cosmopolitan, Real Simple, Apartment Therapy, and more)-but that's not all we do. Our 360-degree approach is what gives us (and our clients) an edge. From PR and brand partnerships to social media and founder-to-founder consulting, our clients consider us as an extension of their teams, and the hype girls they've always dreamed of having. We're a small but mighty, tight knit team who is as intuitive as we are strategic, ultra-collaborative (#youcansitwithus), appreciates the hustle as much as we do stillness, walks the walk, and thrives in a fast paced environment where no two days are ever the same.
We're seeking an emerging communicator to join our remote team as a Junior Publicist. This position will report directly to the Founder. Applicants must have 1-2 years post-graduate public relations experience, either at an agency or in-house. Ideal candidates will have experience with national consumer brands, existing media relationships, and an impressive book of earned print, digital, social, and broadcast press hits.
This is a full time, salaried position that offers $45K plus monthly business development commissions, quarterly performance bonuses, and benefits including: paid time off, health, dental, and vision insurance, 401(k), mobile phone and internet stipend, fitness stipend, flexible daily schedules, and year-round Summer Fridays. This is a remote position.
Job responsibilities include, but are not limited to:
Administrative:
- Support team with day-to-day requests
- Achieve monthly, quarterly, and annual individual objectives
- Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, pitch angles, PR lists, etc.
- Other writing projects as assigned
- Create monthly status reports and annual recaps
- Suggest and participate in activities to grow company exposure
- Work with team to execute add-on programs for clients
Client Relations:
- Develop strong relationships with clients
- Act as point-of-contact for clients
- Assist team in ensuring client satisfaction
- Present press opportunities to clients
- Facilitate phone and email interviews with clients
- Attend in-person or virtual meetings with clients
Media Relations:
- Develop strong relationships with media, including editorial and influencer contacts
- Work with Founder on development of PR Plan and on-going strategy
- Identify, pitch, and follow up with media
- Secure press hits: long lead, short lead, broadcast, social, and awards
- Write press materials, including but not limited to pitches, fact sheets, bios, press releases, key messaging, run of shows, and more
- Identify and pitch feature story opportunities
- Manage award submissions
- Execute Rapid Response and feature pitching
- Manage award submissions
- Identify other client exposure opportunities
- Proactively monitor and research news and relevant media coverage on a daily basis and provide insights
- Plan and execute live or virtual press visits, desksides, previews, and other events
- Attend in-person or virtual meetings with media
- Execute product mailers
Social Media:
- Develop and manage social media strategy
- Oversee channel design and aesthetic
- Develop monthly social media content calendars
- Write engaging, creative, and strategic social media posts
- Schedule monthly social content
- Post daily social media content
- Execute daily community management check ins, monitor daily feed, and reply to questions and comments
- Facilitate giveaways, coupon codes, and other activities
- Engage with followers on their channels
- Advise on social ads and boosted posts
- Suggest new opportunities to engage community
- Measure and report on success of campaigns: paid and unpaid
- Provide weekly and monthly updates and analytics on trends, content, followers, and engagement
- Stay up to date on current platforms, technologies, trends, and tools
Business Development:
- Strategically source and pitch leads for clients and brand partners
- Schedule and facilitate discovery calls
- Shepherd clients and partners through the discovery process
- Represent company at industry events
- Attend trade shows and markets
Basic job requirements:
- Bachelor's degree in journalism, communications, or a related area
- 1-2 years of post-graduate public relations experience, either in an agency or in-house setting
- Solid media relationships in the national beauty, home, and/or lifestyle categories
- Impressive book of earned media placements
- Excellent communicator-verbal, written, and beyond-with a strong understanding of both the AP and creative writing styles
- Strategic thinker with endless amounts of creativity
- Self-starter and multi-tasking master who's highly organized, has the initiative to start and maintain projects, and is willing to go above and beyond the job description
- Excellent time management skills and commitment to hitting to deadlines
- Team player-end of story
- Wants to grow long term with the company
- Highly coachable, thrives on feedback, and subscribes to the "fail forward" mentality
- Pop culture junkie and knows what's hot in the press and to consumers
- Passionate about the beauty, home, and lifestyle categories
- Champion for indie brands
- Knows their way around G Suite, Microsoft Office programs, Cision, InDesign, Canva, WordPress, and social media