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Allyson Conklin Public Relations

Junior Publicist

USA

business development

public relations

journalism

indesign

social media

1 month

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Junior Publicist

Location: USA Type: Full-time

Allyson Conklin Public Relations (ACPR) is a ten-year-old boutique public relations agency for beauty, home, and lifestyle brands. We're communicators, storytellers, and connectors committed to creating intentional awareness and driving influence for new and heritage brands through a holistic communications approach. We're known for our earned media and influencer relations (you can find our clients in VOGUE online, MyDomaine, Cosmopolitan, Real Simple, Apartment Therapy, and more)-but that's not all we do. Our 360-degree approach is what gives us (and our clients) an edge. From PR and brand partnerships to social media and founder-to-founder consulting, our clients consider us as an extension of their teams, and the hype girls they've always dreamed of having. We're a small but mighty, tight knit team who is as intuitive as we are strategic, ultra-collaborative (#youcansitwithus), appreciates the hustle as much as we do stillness, walks the walk, and thrives in a fast paced environment where no two days are ever the same.


We're seeking an emerging communicator to join our remote team as a Junior Publicist. This position will report directly to the Founder. Applicants must have 1-2 years post-graduate public relations experience, either at an agency or in-house. Ideal candidates will have experience with national consumer brands, existing media relationships, and an impressive book of earned print, digital, social, and broadcast press hits.


This is a full time, salaried position that offers $45K plus monthly business development commissions, quarterly performance bonuses, and benefits including: paid time off, health, dental, and vision insurance, 401(k), mobile phone and internet stipend, fitness stipend, flexible daily schedules, and year-round Summer Fridays. This is a remote position.


Job responsibilities include, but are not limited to:


Administrative:

  • Support team with day-to-day requests
  • Achieve monthly, quarterly, and annual individual objectives
  • Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, pitch angles, PR lists, etc.
  • Other writing projects as assigned
  • Create monthly status reports and annual recaps
  • Suggest and participate in activities to grow company exposure
  • Work with team to execute add-on programs for clients


Client Relations:

  • Develop strong relationships with clients
  • Act as point-of-contact for clients
  • Assist team in ensuring client satisfaction
  • Present press opportunities to clients
  • Facilitate phone and email interviews with clients
  • Attend in-person or virtual meetings with clients


Media Relations:

  • Develop strong relationships with media, including editorial and influencer contacts
  • Work with Founder on development of PR Plan and on-going strategy
  • Identify, pitch, and follow up with media
  • Secure press hits: long lead, short lead, broadcast, social, and awards
  • Write press materials, including but not limited to pitches, fact sheets, bios, press releases, key messaging, run of shows, and more
  • Identify and pitch feature story opportunities
  • Manage award submissions
  • Execute Rapid Response and feature pitching
  • Manage award submissions
  • Identify other client exposure opportunities
  • Proactively monitor and research news and relevant media coverage on a daily basis and provide insights
  • Plan and execute live or virtual press visits, desksides, previews, and other events
  • Attend in-person or virtual meetings with media
  • Execute product mailers


Social Media:

  • Develop and manage social media strategy
  • Oversee channel design and aesthetic
  • Develop monthly social media content calendars
  • Write engaging, creative, and strategic social media posts
  • Schedule monthly social content
  • Post daily social media content
  • Execute daily community management check ins, monitor daily feed, and reply to questions and comments
  • Facilitate giveaways, coupon codes, and other activities
  • Engage with followers on their channels
  • Advise on social ads and boosted posts
  • Suggest new opportunities to engage community
  • Measure and report on success of campaigns: paid and unpaid
  • Provide weekly and monthly updates and analytics on trends, content, followers, and engagement
  • Stay up to date on current platforms, technologies, trends, and tools


Business Development:

  • Strategically source and pitch leads for clients and brand partners
  • Schedule and facilitate discovery calls
  • Shepherd clients and partners through the discovery process
  • Represent company at industry events
  • Attend trade shows and markets


Basic job requirements:

  • Bachelor's degree in journalism, communications, or a related area
  • 1-2 years of post-graduate public relations experience, either in an agency or in-house setting
  • Solid media relationships in the national beauty, home, and/or lifestyle categories
  • Impressive book of earned media placements
  • Excellent communicator-verbal, written, and beyond-with a strong understanding of both the AP and creative writing styles
  • Strategic thinker with endless amounts of creativity
  • Self-starter and multi-tasking master who's highly organized, has the initiative to start and maintain projects, and is willing to go above and beyond the job description
  • Excellent time management skills and commitment to hitting to deadlines
  • Team player-end of story
  • Wants to grow long term with the company
  • Highly coachable, thrives on feedback, and subscribes to the "fail forward" mentality
  • Pop culture junkie and knows what's hot in the press and to consumers
  • Passionate about the beauty, home, and lifestyle categories
  • Champion for indie brands
  • Knows their way around G Suite, Microsoft Office programs, Cision, InDesign, Canva, WordPress, and social media

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