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Brave Thinking Institute

Marketing Analyst

USA

javascript

seo

content marketing

sql

advertising

2 weeks

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Marketing Analyst

Location: USA Type: Full-time

We're on a mission…


Our Institute is on a mission to empower people to create and live a life they love -

'

We are looking for a Marketing Analyst with a proven track record of providing insights and detailed, efficient, accurate reports and analysis to join our team.

If that's you, then this is your opportunity to join a heart-centered marketing team that is the spark igniting a billion dreams around the world!


Are these strategic focuses what you love doing?

  • Accurately Track & Measure Performance Metrics: Own the process for determining KPIs, designing methods for measurement and tracking them across all relevant platforms and systems.
  • Collect, Organize & Integrate Data Efficiently: Engineer scalable processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner.
  • Design & Produce Intuitive Reports: Develop intuitive and easy to understand reporting that provides high level data required for making decisions along with the details and context necessary to paint the full picture.
  • Analyze Performance & Recommend Opportunities: Utilize an in-depth understanding of our data and client avatars to derive insights, deepen understanding of our clients, discover opportunities and collaborate on growth strategies.


Are you the perfect fit?

  • Do you have 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
  • Are you results driven with a non-negotiable commitment to exceeding goals and objectives?
  • Are you passionate about marketing analysis and you find yourself continually wanting to learn and grow your expertise and experience in this area?
  • Are you enthusiastically seeking a full time position and you are looking forward to dedicating your focus to that position?


Required Skills/Experience:

  • 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data.
  • Deep understanding of marketing/advertising technology subjects such as attribution models, conversion tracking, audience creation and segmentation.
  • Specific Marketing tracking, measurement and analysis of:
  • Paid media such as paid social, paid video, paid search and display advertising (and able to work within related platforms).
  • Earned and owned media such as organic social, content marketing, SEO and email marketing.
  • Affiliate marketing: Setting up and maintaining tracking for key metrics
  • Familiarity with split testing tools (VWO, Optimizely, etc.) a plus.


Technical Expertise:

  • Mastery level proficiency with Excel formulas, pivot tables and advanced data techniques.
  • Ability to understand and manipulate HTML and JavaScript as it relates to web tracking and analytics is required.
  • Ability to read and write SQL queries.
  • Ability to develop API integrations between systems a plus.
  • Familiarity with UX heat mapping tools (CrazyEgg, Hotjar, etc.) a plus.


Experience with the following platforms/systems:

  • Google Analytics and Google Tag Manager.
  • Earned Google Analytics Individual Qualification (or willingness to obtain in first 90 days).
  • Automation platforms (InfusionSoft, HubSpot, Marketo, Zoho, etc.).
  • One or more data visualization tools (iDashboards,Tableau, PowerBI, Google Data Studio,


Home Office Requirements:

  • Access to high speed internet,
  • Dedicated and distraction free work space


Perks:

  • Opportunity to work in a world-class, collaborative and supportive team environment on the growth-minded DreamTeam of Marketing.
  • Opportunity to learn and grow through access to personal and professional training programs.
  • Work remotely (from home or anywhere with suitable internet connection).
  • Opportunity to attend live events and trainings.
  • Opportunity for advancement in career.
  • Health Benefits
  • 401K Plan
  • Paid Holidays
  • Paid Time Off
  • Light Travel


Compensation:

This position is a full time, remote, salaried position. Compensation based on experience and qualifications. Salary range is $60,000 - $68,000 annually.


To Apply:

Send a resume and cover letter to explaining the following:


  • Do you have 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
  • Why are you the best person for this role (brag a little)?


Once we receive the above information from you, we will send you next steps in the interview process. Thank you for your interest in joining our team!


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