Brave Thinking Institute
We are a personal growth & coaching institute. Our mission: we inspire, instruct and ignite people to create and live a life they love. We are growing fast and are looking for TWO rockstar copywriters to join our dynamic, heart-centered, and mission-driven team - one to write for our Life & Transformation division (personal development / life coaching), another to write for our Coach Certification division. As a Copywriter on our team, you will be responsible for optimizing the funnels of one of these divisions. This means:
- Funnel Pages: You craft compelling, congruent copy for squeeze/delivery pages to move traffic through our funnel, ensuring the highest conversion rates possible.
- Email Marketing: You write compelling, engaging emails with high deliverability, open rates, and click through rates.
- Video Scripts: You produce scripts for cutting edge videos, that tell compelling stories and make seamless calls to action - to be used in our ads and social media, on pages and in emails.
- Sales Pages & VSLs: You know what a "big idea" is (without Googling it right now). You produce Big Idea-driven copy for sales pages and VSLs that produce stellar conversion rates and lead to strong sales results for all types of traffic coming to our sales pages.
- Lead magnets: You create world-class marketing assets that drive cold traffic into our funnels, transforming prospects into eager and enthusiastic, ready-to-buy leads.
- You have experience writing copy in the personal development and/or life coaching industries (Bonus points for both industries). NOTE >> You must have experience in at least one of these niches to be considered.
- You have solid experience writing direct response copy:
- Emails (promotions, sequences, newsletters, etc.)...
- Funnel pages (opt-in pages, thank you pages, upsell pages, sales pages, etc.)...
- Video scripts (PLF videos, VSLs, ad videos, content videos, etc.)...
- ...and you have multiple samples of each to share with us.
- (Bonus points for Facebook/YouTube/Google Ad samples as well)
- (NOTE: We are NOT interested in Product Descriptions or Blog Posts as samples - please do not apply if you only have these samples to share)
- You live & breathe personal growth - you have a strong interest in learning and applying transformational and spiritual principles in your life, and you deeply understand this market because you ARE the market. :)
- You're mission driven to make an impact in the world, and you want to apply your copywriting skills to helping others live better lives.
- You have a proven track recordof writing direct response copy that converts.
- You are a "creative" with discipline - you can come up with great ideas, and consistently produce high quality and creative copy during launches and promotions.
- You are a passionate student of direct response! You continually study direct response copywriting and the copywriting greats, and you LOVE the idea of joining a world-class copy team to further hone your skills.
- You're enthusiastically seeking a full time position and you are looking forward to dedicating your full focus and energy to this position.
Required Experience & Proficiencies:
- 3+ years experience writing direct response copy and a proven track record (please do not apply if you just started writing copy)
- 1-3+ years experience writing copy in the personal development and/or life coaching industries (please do not apply if you do not have at least 1 year experience writing multiple forms of converting copy in at least 1 of these industries)
- Access to high speed internet (capable of regular video conferencing), a dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
- Tech savvy with the ability to learn new software and systems quickly.
- Asana Task Management System (or similar + ability to learn immediately)
- Google Apps - Docs, Sheets, Slides, Drive
- Communication Tools - Google Meet, Skype, Zoom
- Research Tools - Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, SEO tools, Amazon, YouTube, etc.
- Opportunity to work in a fast-growing, heart-centered business that is changing lives all around the world (our last live event had attendees from all 50 U.S. states and 95 other countries!)
- Opportunity to supercharge your career growth through access to world-class personal and professional training programs.
- Opportunity to hone your copy skills to a razor sharp edge as part of a rockstar, international copy team
- Work remotely (from home or anywhere with suitable internet connection).
- Opportunity to attend live events and trainings (virtual or in-person as safety allows).
- Opportunity for advancement in career.
- Health Benefits
- 401K Plan
- Paid Holidays
- Paid Time Off
- Light Travel (as safety allows)
This position is a full time, remote, salaried position at $68-75k annual salary - based on experience and qualifications.
If you've made it this far and you are still thinking, "this is a perfect fit for me", then you are ready to take the next step…
To apply, send the following to :
- Cover letter introducing yourself
- Your resume.
- Copy samples: multiple emails, ads, funnel pages and/or video scripts (ideally in the personal development and/or life coaching industries)
Thank you for your interest in joining our team!