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Brave Thinking Institute

Marketing Copywriter

USA

copywriting

seo

email marketing

social media

1 month

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Marketing Copywriter

Location: USA Type: Full-time
Your Opportunity...

We are a personal growth & coaching institute. Our mission: we inspire, instruct and ignite people to create and live a life they love. We are growing fast and are looking for TWO rockstar copywriters to join our dynamic, heart-centered, and mission-driven team - one to write for our Life & Transformation division (personal development / life coaching), another to write for our Coach Certification division. As a Copywriter on our team, you will be responsible for optimizing the funnels of one of these divisions. This means:
  • Funnel Pages: You craft compelling, congruent copy for squeeze/delivery pages to move traffic through our funnel, ensuring the highest conversion rates possible.
  • Email Marketing: You write compelling, engaging emails with high deliverability, open rates, and click through rates.
  • Video Scripts: You produce scripts for cutting edge videos, that tell compelling stories and make seamless calls to action - to be used in our ads and social media, on pages and in emails.
  • Sales Pages & VSLs: You know what a "big idea" is (without Googling it right now). You produce Big Idea-driven copy for sales pages and VSLs that produce stellar conversion rates and lead to strong sales results for all types of traffic coming to our sales pages.
  • Lead magnets: You create world-class marketing assets that drive cold traffic into our funnels, transforming prospects into eager and enthusiastic, ready-to-buy leads.
Are you the perfect fit?
  • You have experience writing copy in the personal development and/or life coaching industries (Bonus points for both industries). NOTE >> You must have experience in at least one of these niches to be considered.
  • You have solid experience writing direct response copy:
  • Emails (promotions, sequences, newsletters, etc.)...
  • Funnel pages (opt-in pages, thank you pages, upsell pages, sales pages, etc.)...
  • Video scripts (PLF videos, VSLs, ad videos, content videos, etc.)...
  • ...and you have multiple samples of each to share with us.
  • (Bonus points for Facebook/YouTube/Google Ad samples as well)
  • (NOTE: We are NOT interested in Product Descriptions or Blog Posts as samples - please do not apply if you only have these samples to share)
  • You live & breathe personal growth - you have a strong interest in learning and applying transformational and spiritual principles in your life, and you deeply understand this market because you ARE the market. :)
  • You're mission driven to make an impact in the world, and you want to apply your copywriting skills to helping others live better lives.
  • You have a proven track recordof writing direct response copy that converts.
  • You are a "creative" with discipline - you can come up with great ideas, and consistently produce high quality and creative copy during launches and promotions.
  • You are a passionate student of direct response! You continually study direct response copywriting and the copywriting greats, and you LOVE the idea of joining a world-class copy team to further hone your skills.
  • You're enthusiastically seeking a full time position and you are looking forward to dedicating your full focus and energy to this position.
If you answered a resounding YES to ALL of these criteria… then you may be the perfect addition to our world-class team!

Required Experience & Proficiencies:
  • 3+ years experience writing direct response copy and a proven track record (please do not apply if you just started writing copy)
  • 1-3+ years experience writing copy in the personal development and/or life coaching industries (please do not apply if you do not have at least 1 year experience writing multiple forms of converting copy in at least 1 of these industries)
  • Access to high speed internet (capable of regular video conferencing), a dedicated and distraction free work space and able to meet all requirements of this role while working remotely.
  • Tech savvy with the ability to learn new software and systems quickly.
  • Asana Task Management System (or similar + ability to learn immediately)
  • Google Apps - Docs, Sheets, Slides, Drive
  • Communication Tools - Google Meet, Skype, Zoom
  • Research Tools - Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, SEO tools, Amazon, YouTube, etc.
Perks:
  • Opportunity to work in a fast-growing, heart-centered business that is changing lives all around the world (our last live event had attendees from all 50 U.S. states and 95 other countries!)
  • Opportunity to supercharge your career growth through access to world-class personal and professional training programs.
  • Opportunity to hone your copy skills to a razor sharp edge as part of a rockstar, international copy team
  • Work remotely (from home or anywhere with suitable internet connection).
  • Opportunity to attend live events and trainings (virtual or in-person as safety allows).
  • Opportunity for advancement in career.
  • Health Benefits
  • 401K Plan
  • Paid Holidays
  • Paid Time Off
  • Light Travel (as safety allows)
Compensation:
This position is a full time, remote, salaried position at $68-75k annual salary - based on experience and qualifications.

To Apply:
If you've made it this far and you are still thinking, "this is a perfect fit for me", then you are ready to take the next step…

To apply, send the following to :
  • Cover letter introducing yourself
  • Your resume.
  • Copy samples: multiple emails, ads, funnel pages and/or video scripts (ideally in the personal development and/or life coaching industries)
Once we receive your submission, we will send you next steps in the application process.
Thank you for your interest in joining our team!

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