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GhostBed

Paid Social Manager (Facebook Ads Manager)

USA

paid social

ecommerce

advertising

google analytics

2 weeks

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Paid Social Manager (Facebook Ads Manager)

Location: USA Type: Full-time

Remote Opportunity. U.S. Only.

*As much as we love resumes, we would also like to get to know you better with a short description on why you are the perfect candidate for the job with social campaigns you have run! Send to *


Have you worked at an agency managing multiple clients at once and thought "How do I take my skills and go in-house with one awesome organization?". Now is your chance to make an impact and bring your skills to a fun/growing company.


The GhostBed Marketing Team is seeking an experienced and energetic Paid Social (Strategist/Manager) to lead and execute campaigns with Facebook, Instagram, Influencer collaborations, Pinterest, LinkedIn, TikTok and emerging platforms.


At GhostBed, we are a fast-growing innovative company offering best-in-class sleep products (i.e. Mattresses, Bed Frames, Bedding & Pillows) directly to consumers.


We value our company culture, which is results-driven, innovative, fast paced and fun. There is an excellent work/life balance in a friendly environment where you will make an impact right away and grow your talents.


About you:

  • You eat, breathe and sleep Facebook/Instagram Marketing. You know how to set-up, execute and scale campaigns to maximize ROI
  • You are a highly detail-oriented individual who loves data and getting into the nitty gritty on campaigns
  • You know todays paid media landscape and are excited to help learn and uncover new emerging channels and ad technology
  • You seek to understand how paid media and advertising aid in the customer journey
  • You are creative, can write intriguing ad copy that helps acquire customers
  • You like working with a collaborative & hard-working team


Responsibilities will include (but not limited to):

  • Plan, develop and optimize comprehensive campaigns for paid social - Facebook/Instagram, Pinterest, TikTok, Display and more.
  • Manage organic Facebook/Instagram campaigns
  • Work with creative and content teams to ensure paid social strategy aligns with core audiences and messaging pillars and that copy and creative are well positioned
  • Collaborate with influencers to launch joint campaigns on Facebook/Instagram
  • Drive creation of new ad creatives both through own ideas as well as collaboration with our creative department
  • Troubleshoot pixel tracking and issues when they arise
  • Expand and test new paid marketing channels (DSP's/Ad Exchanges).
  • Work closely with our IT & design team to A/B test landing pages for performance marketing initiatives.
  • Track and understand key digital marketing metrics, analyze campaign performance and optimize based on insights to increase conversions.
  • Staying current on the competitive landscape (i.e. Ad copy, Ads/Creative, Bid Strategy, etc..)
  • Analyze the impact of top, mid, and lower funnel campaigns and report findings to the larger team


The ideal candidate for this position will have:

  • BA/BS Degree (Communications, Business, Marketing or Advertising preferred) or demonstrated experience in a similar business environment
  • 3-5 years of paid social experience
  • Proven track record of running Facebook Ads (growing and scaling campaigns) in the ecommerce space
  • have a good grasp on how to (re)structure campaigns to optimize performance and drive down CPA.
  • Demonstrated ability to analyze performance data and manage reporting tools
  • Familiarity with display remarketing platforms like Criteo & programmatic platforms a plus
  • Managing Paid Social for Direct to Consumer eCommerce is a plus
  • Firm understanding of Google Analytics
  • A good attitude, strong work ethic and go-getter mentality
  • Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger marketing team.
  • Proven self-starter, problem solver and analytical thinker
  • A self-starter who has a constant curiosity and drive to learn more

Benefits offered:

  • Paid time off
  • Remote Work: North America is your office.
  • Health, dental & vision insurance
  • Retirement benefits
  • Employee discounts (Mattress & Sleep Schwag)

*As much as we love resumes, we would also like to get to know you better with a short description on why you are the perfect candidate for the job with samples of your work! Send to *


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