Are you ready to dive into the world of a fast-paced tech startup? Are you ready to change the world? At PadSplit, we’re disrupting the affordable housing industry by creating safe, attractive, and respectable co-living environments. If you’re motivated by the conviction that working people should have a decent place to live and want to do something about it, come join us!
At PadSplit, our purpose is to solve our affordable housing crisis one room at a time while leveraging housing as a vehicle for financial independence. Our principles are Care, Show it, Prove it. We live out our principles by embodying our values: Empathy, Optimism, Intellectual Curiosity, Strong Work Ethic, High Integrity, and Compassionate Directness.
For the Senior SEM Manager role, we are looking for a detail-oriented, analytical, hard working, problem solver team player. We're looking for a Senior SEM manager to live and breathe SEM! Help us build, optimize and analyze PadSplit search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements. If this sounds like you, join our growing team.
Drive PadSplit’s paid search strategy and day-to-day operations (Google AdWords, Bing), with the goal of driving incremental applications and bookings
Build the project roadmap for the channel, launch and monitor direct response SEM campaigns, assist with tracking and reporting
Initiate testing for display reengagement and video advertising via Google Display Network, and Youtube advertising
Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
Collaborate with other PadSplit channel owners to ensure consistent messaging across all performance marketing mediums
Manage agencies, internal and 3rd party resources
5+ years of hands-on experience in search engine marketing
Expert in Google Adwords and SEM best practices
Strong rigour and excellent analytical skills
Deep understanding of a/b testing
Experience with third party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
Excellent communicator in oral and written English
Great team player and strong attention to details
Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision making across all levels of the organization
Curious, independent, rigorous and proactive
Bachelor’s degree in business, marketing or associated studies
Experience in real estate marketing is a plus
SQL knowledge is a plus